Home›The University of Huddersfield›BA Business and Digital Marketing Management

BA Business and Digital Marketing Management

The University of Huddersfield

Full-time3 YearsPlacement YearSubject: Business and Management

Apply via UCAS University Page Compare

Course Score

B /72

Graduate Salary

£22,000 (3yr)

Satisfaction

80%

Degree Completion

85%

Professional Jobs

50%

Meaningful Work

68%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

37%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Administrative55%

Finance52%

Business and public service associate48%

Media45%

Artistic, literary and media32%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Research Analyst

£28,000 - £34,000

Advertising and Marketing Director

£30,000 - £40,000

Business Coach

£30,000 - £35,000

Business Development Manager

£28,000 - £35,000

Expected Starting Salary

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2030

First job

~2031

N/A

typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

01

Business and public service associate professionals

★ Professional

55%

02

Managers, directors and senior officials

★ Professional

20%

03

Administrative occupations

20%

04

Elementary occupations

10%

05

Process, plant and machine operatives

10%

06

Artistic, literary and media occupations

★ Professional

5%

07

Media Professionals

★ Professional

5%

08

Skilled trades occupations

5%

09

Finance Professionals

★ Professional

5%

10

Leisure, travel and related personal service occupations

5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

85%

Continuation

50%

Professional Work

68%

Meaningful Role

65%

Career On Track

Similarly Ranked Alternatives

Construction Management

BScConstruction Management

Anglia Ruskin University

Satisfaction77%

Business Information Technology

BScBusiness Information Technology

Satisfaction83%

Business Economics with a Placement Year

BScBusiness Economics with a Placement Year

The East Anglia

Satisfaction87%

Accounting and Management with Placement Experience

BScAccounting and Management with Placement Experi...

Satisfaction82%

What comes next? 🎓

Choosing the right university starts with choosing the right school. Explore transparent, data-driven school profiles powered by official DfE statistics.

Explore Schools on WhatSchool.ai →