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BA Design and Digital Marketing

The Northern School of Art
Full-time3 YearsSubject: Business and Management
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Course Score
C /60
Graduate Salary
£22,000
Satisfaction
93%
Degree Completion
100%
Professional Jobs
35%
Meaningful Work
60%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

29%
Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

AI impact by graduate destination

Web and Multimedia Design65%
Business and public service associate48%
Sales40%
Design35%
Artistic, literary and media32%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£22,000
typical starting salary
£19,000
£25,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Sales occupations
25%
02
Artistic, literary and media occupations
★ Professional
15%
03
Elementary occupations
15%
04
Teaching Professionals
★ Professional
10%
05
Web and Multimedia Design Professionals
★ Professional
5%
06
Design occupations
★ Professional
5%
07
Caring personal services
5%
08
Business and public service associate professionals
★ Professional
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

100%
Continuation
35%
Professional Work
60%
Meaningful Role
30%
Career On Track

What comes next? 🎓

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