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BA Digital Marketing

Birmingham City University
Full-time2 YearsSubject: Business and Management
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Course Score
B /72
Graduate Salary
£25,000
Satisfaction
95%
Degree Completion
95%
Professional Jobs
70%
Meaningful Work
80%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

41%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Secretarial and related62%
Business, Research and Administrative60%
Administrative55%
Business and public service associate48%
Media45%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2029
First job
~2030
£25,000
typical starting salary
£23,000
£27,500
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
40%
02
Administrative occupations
10%
03
Business, Research and Administrative Professionals
★ Professional
10%
04
Elementary occupations
10%
05
Caring personal services
5%
06
Media Professionals
★ Professional
5%
07
Artistic, literary and media occupations
★ Professional
5%
08
Secretarial and related occupations
5%
09
Managers, directors and senior officials
★ Professional
5%
10
Architects, Chartered Architectural Technologists, Planning Officers, Surveyors and Construction Professionals
★ Professional
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

95%
Continuation
70%
Professional Work
80%
Meaningful Role
65%
Career On Track

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