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BA Digital Marketing

Robert Gordon University
Full-time4 YearsPlacement YearSubject: Business and Management
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Course Score
A+ /89
Graduate Salary
£19,000 (3yr)
Satisfaction
89%
Degree Completion
100%
Professional Jobs
90%
Meaningful Work
75%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

46%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Business, Research and Administrative60%
Administrative55%
Business and public service associate48%
Media45%
Science, engineering and technology associate40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2031
First job
~2032
N/A
typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
50%
02
Media Professionals
★ Professional
15%
03
Business, Research and Administrative Professionals
★ Professional
5%
04
Science, engineering and technology associate professionals
★ Professional
5%
05
Artistic, literary and media occupations
★ Professional
5%
06
Managers, directors and senior officials
★ Professional
5%
07
Administrative occupations
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

100%
Continuation
90%
Professional Work
75%
Meaningful Role
100%
Career On Track

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