⚠️

High Drop-out Rate Alert

60% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›University of Derby›BSc Digital Marketing

BSc Digital Marketing

University of Derby
Part-timePlacement YearSubject: Business and Management
Apply via UCASUniversity PageCompare
Course Score
B /72
Graduate Salary
£35,000
Satisfaction
87%
Degree Completion
40%
Professional Jobs
55%
Meaningful Work
80%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

46%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Information Technology72%
Customer service68%
Business, Research and Administrative60%
Administrative55%
Finance52%

🧭 Career Trajectories

This degree creates some of the most lucrative direct pathways in its field. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

top quartile nationally

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£35,000
typical starting salary
£26,000
£42,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
20%
02
Finance Professionals
★ Professional
10%
03
Administrative occupations
10%
04
Managers, directors and senior officials
★ Professional
5%
05
Information Technology Professionals
★ Professional
5%
06
Customer service occupations
5%
07
Business, Research and Administrative Professionals
★ Professional
5%
08
Media Professionals
★ Professional
5%
09
Skilled trades occupations
5%
10
Caring personal services
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

40%
Continuation
55%
Professional Work
80%
Meaningful Role
45%
Career On Track

What comes next? 🎓

Choosing the right university starts with choosing the right school. Explore transparent, data-driven school profiles powered by official DfE statistics.

Explore Schools on WhatSchool.ai →