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BA Digital Media and Society

The University of Sheffield
Full-time3 YearsPlacement YearYear AbroadSubject: Creative Arts and Design
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Course Score
B /69
Graduate Salary
£25,000
Satisfaction
89%
Degree Completion
95%
Professional Jobs
60%
Meaningful Work
80%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

43%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Secretarial and related62%
Business, Research and Administrative60%
Administrative55%
Business and public service associate48%
Media45%

🧭 Career Trajectories

This degree creates strong direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

above national median

Typical starting salary for Creative Arts and Design graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£25,000
typical starting salary
£23,000
£29,000
Brightest = where most graduates land · fades where fewer earn that amount
· Creative Arts and Design graduates nationally earn £18,000-£45,000 (1272 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Media Professionals
★ Professional
40%
02
Business and public service associate professionals
★ Professional
35%
03
Administrative occupations
15%
04
Welfare and housing associate professionals
★ Professional
15%
05
Legal professionals
★ Professional
10%
06
Secretarial and related occupations
5%
07
Business, Research and Administrative Professionals
★ Professional
5%
08
Science, engineering and technology associate professionals
★ Professional
5%
09
Sports and fitness occupations
★ Professional
5%
10
Sales occupations
5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

95%
Continuation
60%
Professional Work
80%
Meaningful Role
70%
Career On Track

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What comes next? 🎓

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