⚠️

High Drop-out Rate Alert

20% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›University of Stirling›BA Human Resource Management and Marketing

BA Human Resource Management and Marketing

University of Stirling
Full-time4 YearsYear AbroadSubject: Business and Management
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Course Score
B /68
Graduate Salary
£26,000
Satisfaction
85%
Degree Completion
80%
Professional Jobs
60%
Meaningful Work
89%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

42%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Business, Research and Administrative60%
Administrative55%
Finance52%
Business and public service associate48%
Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

below national median

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2031
First job
~2032
£26,000
typical starting salary
£24,000
£28,500
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
55%
02
Administrative occupations
20%
03
Finance Professionals
★ Professional
16%
04
Sales occupations
15%
05
Elementary occupations
10%
06
Managers, directors and senior officials
★ Professional
6%
07
Teaching Professionals
★ Professional
5%
08
Sports and fitness occupations
★ Professional
3%
09
Business, Research and Administrative Professionals
★ Professional
2%
10
Protective service occupations
★ Professional
2%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

80%
Continuation
60%
Professional Work
89%
Meaningful Role
74%
Career On Track

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