⚠️

High Drop-out Rate Alert

50% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Coventry University›BA International Fashion Management and Marketing

BA International Fashion Management and Marketing

Coventry University
Full-time3 YearsPlacement YearYear AbroadSubject: Business and Management
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Course Score
C /59
Graduate Salary
£24,000
Satisfaction
87%
Degree Completion
50%
Professional Jobs
49%
Meaningful Work
85%
The Course
Student Life
After Uni
The Faculty

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

39%
Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

AI impact by graduate destination

Web and Multimedia Design65%
Administrative55%
Business and public service associate48%
Sales40%
Design35%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business and Management graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£24,000
typical starting salary
£21,000
£28,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
50%
02
Web and Multimedia Design Professionals
★ Professional
18%
03
Design occupations
★ Professional
15%
04
Administrative occupations
11%
05
Managers, directors and senior officials
★ Professional
11%
06
Protective service occupations
★ Professional
10%
07
Sales occupations
10%
08
Elementary occupations
9%
09
Caring personal services
7%
10
Engineering professionals
★ Professional
6%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Outcomes

50%
Continuation
49%
Professional Work
85%
Meaningful Role
70%
Career On Track

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