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High Drop-out Rate Alert

20% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Birmingham City University›BA Journalism

BA Journalism

Birmingham City University

Full-time3 YearsPlacement YearSubject: Communications and Media

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Course Score

B /66

Graduate Salary

£24,000

Satisfaction

86%

Degree Completion

80%

Professional Jobs

70%

Meaningful Work

80%

AI & Your Career

Modelled on Anthropic research

35%

Moderate Exposure

Average across where this course's graduates actually work

Some tasks in this career are being augmented by AI, but the core work still requires significant human judgement and skill.

Pick your path — exposure varies by career

30%Corporate Communications Manager 40%Journalism Researcher 40%Media Planner 30%Public Relations and Communications Director

Exposure by graduate destination

Administrative55%

Business and public service associate48%

Media45%

Sales40%

Artistic, literary and media32%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Corporate Communications Manager

£30,000 - £40,000

Journalism Researcher

£22,000 - £28,000

Media Planner

£25,000 - £32,000

Public Relations and Communications Director

£35,000 - £45,000

Expected Starting Salary

below national median

Typical starting salary for Communications and Media graduates

Start

Sep 2027

Graduate

2030

First job

~2031

£24,000

typical starting salary

£22,000

£26,000

Brightest = where most graduates land · fades where fewer earn that amount

· Communications and Media graduates nationally earn £22,000–£30,000 (50 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01

Artistic, literary and media occupations

★ Professional

20%

02

Sales occupations

20%

03

Media Professionals

★ Professional

20%

04

Business and public service associate professionals

★ Professional

15%

05

Teaching and Childcare Associate Professionals

★ Professional

5%

06

Protective service occupations

★ Professional

5%

07

Administrative occupations

5%

08

Elementary occupations

5%

09

Teaching Professionals

★ Professional

5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Corporate Communications Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Journalism Researcher

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Media Planner

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Public Relations and Communications Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

80%

Continuation

70%

Professional Work

80%

Meaningful Role

90%

Career On Track

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BAJournalism: Broadcast

Satisfaction85%

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