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BA Marketing and Psychology (SBS)

University of Strathclyde

Full-time4 YearsYear AbroadSubject: Business and Management

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Course Score

B /68

Graduate Salary

£26,500

Satisfaction

85%

Degree Completion

100%

Professional Jobs

49%

Meaningful Work

76%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

38%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Business, Research and Administrative60%

Administrative55%

Finance52%

Business and public service associate48%

Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Research Analyst

£28,000 - £34,000

Advertising and Marketing Director

£30,000 - £40,000

Business Coach

£30,000 - £35,000

Business Development Manager

£28,000 - £35,000

Expected Starting Salary

below national median

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2031

First job

~2032

£26,500

typical starting salary

£24,500

£31,000

Brightest = where most graduates land · fades where fewer earn that amount

· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01

Business and public service associate professionals

★ Professional

60%

02

Caring personal services

14%

03

Administrative occupations

11%

04

Business, Research and Administrative Professionals

★ Professional

10%

05

Welfare and housing associate professionals

★ Professional

10%

06

Teaching Professionals

★ Professional

7%

07

Sales occupations

6%

08

Skilled trades occupations

5%

09

Elementary occupations

5%

10

Finance Professionals

★ Professional

5%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

100%

Continuation

49%

Professional Work

76%

Meaningful Role

61%

Career On Track

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