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FDA Marketing Management

University College Birmingham

Full-time2 YearsSubject: Business and Management

University Page Compare

Course Score

C /60

Graduate Salary

£23,500

Satisfaction

79%

Degree Completion

90%

Professional Jobs

40%

Meaningful Work

75%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

36%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Customer service68%

Secretarial and related62%

Business and public service associate48%

Media45%

Managers, directors and senior officials30%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Research Analyst

£28,000 - £34,000

Advertising and Marketing Director

£30,000 - £40,000

Business Coach

£30,000 - £35,000

Business Development Manager

£28,000 - £35,000

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2029

First job

~2030

£23,500

typical starting salary

£22,000

£27,000

Brightest = where most graduates land · fades where fewer earn that amount

· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01

Business and public service associate professionals

★ Professional

20%

02

Secretarial and related occupations

10%

03

Managers, directors and senior officials

★ Professional

10%

04

Caring personal services

10%

05

Leisure, travel and related personal service occupations

10%

06

Media Professionals

★ Professional

10%

07

Customer service occupations

10%

08

Elementary occupations

10%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

90%

Continuation

40%

Professional Work

75%

Meaningful Role

50%

Career On Track

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