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High Drop-out Rate Alert

20% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›Edinburgh Napier University›BA Marketing with Digital Media

BA Marketing with Digital Media

Edinburgh Napier University

Full-time4 YearsYear AbroadSubject: Business and Management

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Course Score

A /81

Graduate Salary

£18,500 (3yr)

Satisfaction

88%

Degree Completion

80%

Professional Jobs

75%

Meaningful Work

75%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

34%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Business and public service associate48%

Media45%

Artistic, literary and media32%

Managers, directors and senior officials30%

Elementary5%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Research Analyst

£28,000 - £34,000

Advertising and Marketing Director

£30,000 - £40,000

Business Coach

£30,000 - £35,000

Business Development Manager

£28,000 - £35,000

Expected Starting Salary

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2031

First job

~2032

N/A

typical starting salary

Data not provided

This provider hasn't submitted graduate salary data to HESA for this course.

Where Graduates Work

Top job roles graduates enter after this course

01

Business and public service associate professionals

★ Professional

50%

02

Elementary occupations

25%

03

Managers, directors and senior officials

★ Professional

10%

04

Media Professionals

★ Professional

10%

05

Artistic, literary and media occupations

★ Professional

10%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

80%

Continuation

75%

Professional Work

75%

Meaningful Role

75%

Career On Track

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What comes next? 🎓

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