HomeUniversity of StirlingBA Retail Marketing

BA Retail Marketing

University of Stirling
Full-time4 YearsYear AbroadSubject: Computer Science
Course Score
B /69
Graduate Salary
£26,000
Satisfaction
85%
Degree Completion
85%
Professional Jobs
60%
Meaningful Work
89%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

43%
High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

AI impact by graduate destination

Business, Research and Administrative60%
Administrative55%
Finance52%
Business and public service associate48%
Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Computer Science graduates

Start
Sep 2027
Graduate
2031
First job
~2032
£26,000
typical starting salary
£24,500
£31,000
Brightest = where most graduates land · fades where fewer earn that amount
· Computer Science graduates nationally earn £19,000-£70,000 (634 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
25%
02
Administrative occupations
20%
03
Finance Professionals
★ Professional
16%
04
Sales occupations
6%
05
Managers, directors and senior officials
★ Professional
6%
06
Teaching Professionals
★ Professional
5%
07
Elementary occupations
4%
08
Sports and fitness occupations
★ Professional
3%
09
Business, Research and Administrative Professionals
★ Professional
2%
10
Protective service occupations
★ Professional
2%

Outcomes

85%
Continuation
60%
Professional Work
89%
Meaningful Role
74%
Career On Track

What comes next? 🎓

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