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BA Sports Journalism

Birmingham City University

Full-time3 YearsPlacement YearSubject: Sport and Exercise Science

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Course Score

B /70

Graduate Salary

£24,000

Satisfaction

89%

Degree Completion

85%

Professional Jobs

75%

Meaningful Work

90%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

41%

High AI impact

Average across where this course's graduates actually work

AI is already doing some of the work in these jobs. People who learn to use AI tools will have a real edge, though the more routine roles may thin out over time.

Pick your path - AI impact varies by career

30%Leisure and Sports Managers and Proprietors 28%Sports Agent 60%Sports and Leisure Assistants 8%Sports Coaches, Instructors and Officials n.e.c.

AI impact by graduate destination

Customer service68%

Administrative55%

Business and public service associate48%

Media45%

Sales40%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

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Expected Starting Salary

below national median

Typical starting salary for Sport and Exercise Science graduates

Start

Sep 2027

Graduate

2030

First job

~2031

£24,000

typical starting salary

£22,000

£26,000

Brightest = where most graduates land · fades where fewer earn that amount

· Sport and Exercise Science graduates nationally earn £19,000-£42,000 (165 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

Media Professionals

★ Professional

30%

Business and public service associate professionals

★ Professional

20%

Sales occupations

15%

Teaching Professionals

★ Professional

10%

Artistic, literary and media occupations

★ Professional

10%

Customer service occupations

Science, engineering and technology associate professionals

★ Professional

Teaching and Childcare Associate Professionals

★ Professional

Administrative occupations

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Leisure and Sports Managers and Proprietors

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Sports Agent

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Sports and Leisure Assistants

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Sports Coaches, Instructors and Officials n.e.c.

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

85%

Continuation

75%

Professional Work

90%

Meaningful Role

85%

Career On Track

Similarly Ranked Alternatives

Similar Grades

BScSports Development

BScSports Coaching and Development

BScEquestrian Sports Coaching

BScStrength, Conditioning and Sports Nutrition

University College Birmingham

Salary£24,000

Satisfaction88%

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