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BA Sports Studies and Marketing

University of Stirling

Full-time4 YearsYear AbroadSubject: Business and Management

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Course Score

C /64

Graduate Salary

£26,000

Satisfaction

84%

Degree Completion

85%

Professional Jobs

42%

Meaningful Work

79%

AI & Your Career

Based on real AI use at work (Anthropic research, 2026)

36%

Moderate AI impact

Average across where this course's graduates actually work

AI does some of the simpler tasks in these jobs, but most of the work still needs human judgement and skill.

Pick your path - AI impact varies by career

60%Research Analyst 50%Advertising and Marketing Director 48%Business Coach 30%Business Development Manager

AI impact by graduate destination

Administrative55%

Business and public service associate48%

Sales40%

Natural and social science40%

Managers, directors and senior officials30%

🧭 Career Trajectories

This degree creates direct pathways into the jobs market. Explore the full career profiles and AI projections on our sister hub, WhatCareer.

Research Analyst

£28,000 - £34,000

Advertising and Marketing Director

£30,000 - £40,000

Business Coach

£30,000 - £35,000

Business Development Manager

£28,000 - £35,000

Expected Starting Salary

below national median

Typical starting salary for Business and Management graduates

Start

Sep 2027

Graduate

2031

First job

~2032

£26,000

typical starting salary

£24,000

£28,500

Brightest = where most graduates land · fades where fewer earn that amount

· Business and Management graduates nationally earn £20,000-£55,000 (1440 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01

Business and public service associate professionals

★ Professional

55%

02

Sales occupations

15%

03

Administrative occupations

10%

04

Elementary occupations

10%

05

Natural and social science professionals

★ Professional

7%

06

Managers, directors and senior officials

★ Professional

7%

07

Sports and fitness occupations

★ Professional

7%

08

Teaching and Childcare Support Occupation

6%

09

Leisure, travel and related personal service occupations

6%

10

Teaching Professionals

★ Professional

4%

Explore Career Pathways

Detailed guides and day-in-the-life profiles for careers related to this degree.

Research Analyst

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Advertising and Marketing Director

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Coach

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Business Development Manager

Explore this career path in depth, including typical tasks, salary scales, and long-term progression.

Read full guide

Outcomes

85%

Continuation

42%

Professional Work

79%

Meaningful Role

65%

Career On Track

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