Market Research Director
30AI EXPOSURE TODAY30
20-YEAR SCENARIO
NOT A FORECAST75%
NOT A FORECAST75%
THE DOOR · ENTRY DIFFICULTY TODAYB
STARTING PAY£28,000 - £35,000
NO MOATNo physical, legal or personal barrier protects this work from software.
Skip to main content
CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →
Market Research Director
Market Research Directors are the strategic visionaries behind a company’s understanding of its market landscape, driving informed decisions that shape the future of products and services. In a rapidly evolving UK market, their insights are crucial for businesses to thrive and innovate, making this role pivotal for both local and global success.
THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.
AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.
AI helps here, but has not taken over
AI exposure for this job is below 50 on our index, and the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Organisations in this field
Organisations known to employ people in this area of work. This is not a list of current vacancies.
KantarA global leader in market research, Kantar offers a dynamic environment for research professionals to thrive and innovate.
Ipsos MORIKnown for its commitment to high-quality research, Ipsos MORI provides excellent opportunities for career development in market insights.
NielsenNielsen is at the forefront of data analytics, providing a stimulating environment for market research directors to make impactful decisions.YouGovYouGov is a pioneer in online market research, providing a fast-paced environment for innovative thinkers.