Market Researcher
48AI EXPOSURE TODAY48
20-YEAR SCENARIO
NOT A FORECAST86%
NOT A FORECAST86%
THE DOOR · ENTRY DIFFICULTY TODAYC
STARTING PAY£22,000 - £28,000
NO MOATNo physical, legal or personal barrier protects this work from software.
Skip to main content
CAREERMASH (EN)FROM BUSINESS AND MANAGEMENT →
Market Researcher
Market researchers play a pivotal role in shaping business strategies by providing invaluable insights into consumer behaviour and market trends. In an ever-evolving UK economy, their expertise helps companies stay competitive and responsive to the needs of their customers, making this role crucial for driving innovation and growth.
THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.
AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.
AI helps here, but has not taken over
AI exposure for this job is below 50 on our index, and the day-to-day work still leans on a person to decide, check and take responsibility. Nothing formally protects this job though, so the safest move is to keep building the judgement AI cannot yet copy.
Organisations in this field
Organisations known to employ people in this area of work. This is not a list of current vacancies.
KantarA leading data, insights, and consulting company, Kantar helps clients understand consumer behaviour and market trends.
Ipsos MORIA global market research company, Ipsos MORI provides insights and data to help businesses make informed decisions.
NielsenNielsen is a global leader in audience measurement, data, and analytics, helping clients understand consumer behaviour.YouGovYouGov is an international research data and analytics group, known for its innovative approach to market research.