Digital Marketing

About this course

Digital marketing has become one of the most dynamic and commercially consequential fields in business, encompassing everything from search engine optimisation and social media strategy to data analytics, content creation, and the management of complex multi-channel campaigns. At Robert Gordon University, the BA Digital Marketing is a four-year full-time programme that includes a sandwich year and work placement. It is the only BA Honours Digital Marketing available in Scotland, and it is designed to provide the knowledge and skills needed to design, deliver, and evaluate digital marketing strategies and campaigns across the full range of digital channels and formats. The programme develops both the technical and the strategic dimensions of digital marketing. You will learn how digital channels work and how consumer behaviour in digital environments differs from traditional media, along

Where its graduates go

The 5 largest scored destinations, covering 80% of graduates; the headline also reflects the subject baseline.

• 60 / 100Business, Research and Administrative Professionals · 5% of graduatescards →
• 55 / 100Administrative occupations · 5% of graduatescards →
• 48 / 100Business and public service associate professionals · 50% of graduatescards →
• 45 / 100Media Professionals · 15% of graduatescards →
• 40 / 100Science, engineering and technology associate professionals · 5% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).