Marketing with Digital Media

About this course

Marketing sits at the point where business strategy, consumer psychology and creative communication meet. It is concerned with understanding what people want and need, developing products and services that meet those needs, and communicating their value clearly and compellingly. Digital media has fundamentally transformed how this is done, creating new channels, new data sources and new ways of reaching audiences at scale. Studying marketing with digital media prepares you to operate confidently in this evolving landscape. At Edinburgh Napier University, this four-year full-time programme combines the core principles of marketing with a focused engagement with digital platforms, content strategy, analytics and online communication. You will study consumer behaviour, branding, market research, strategic marketing planning and the management of marketing campaigns alongside the specifical

Where its graduates go

The 5 largest scored destinations, covering 105% of graduates; the headline also reflects the subject baseline.

• 48 / 100Business and public service associate professionals · 50% of graduatescards →
• 45 / 100Media Professionals · 10% of graduatescards →
• 32 / 100Artistic, literary and media occupations · 10% of graduatescards →
• 30 / 100Managers, directors and senior officials · 10% of graduatescards →
• 5 / 100Elementary occupations · 25% of graduatescards →

The tabs above carry the rest: modules and satisfaction (The Course), where you'd live and what it costs (Student Life), the full pay story (Pay & Outcomes), and easier ways into the same subject (Alternatives).