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Tourist Information Assistants

As a Tourist Information Assistant, you play a crucial role in shaping the visitor experience, ensuring tourists discover the best of the UK. Your expertise not only helps enhance cultural awareness but also drives local economies by promoting attractions, events, and services that make each destination unique.

Tourist Information Assistants

8

Hospitality & Catering

AI IMPACT
AI EXPOSURE TODAY8
20-YEAR SCENARIO
NOT A FORECAST
53%
THE DOOR · ENTRY DIFFICULTY TODAYB
STARTING PAY£18,000 - £22,000
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.

THE DOOR: ENTRY DIFFICULTY TODAY, graded A (easy) to E (extremely hard). A Careermash rule-of-thumb index built from our AI exposure index and the job's moat class. It is not a forecast and not a count of job openings.

AI EXPOSURE TODAY is a Careermash index from 0 to 100 of how exposed this job's everyday tasks are to AI today. We estimate it by matching published research on how people use AI to this job, usually by keyword or subject area, and we lower it where the work is protected (for example by physical, personal or legal requirements). It is not a direct measurement of how much people in this job use AI.

This job holds up well against AI
AI exposure today is low on our index (8), and the work is hands-on, in the real world. Software alone can't do it. That is about as safe as careers get right now, though it is still worth learning to use the tools well.

Organisations in this field

Organisations known to employ people in this area of work. This is not a list of current vacancies.

VisitBritainThe national tourism agency for Britain, promoting the UK as a tourist destination.
National TrustA conservation charity that manages historic sites and natural landscapes, providing visitor information.
VisitScotlandThe national tourism organisation for Scotland, offering a range of visitor services and information.
London & PartnersThe official promotional agency for London, providing information and support for visitors.
Visit WalesThe official tourism agency for Wales, promoting the region and providing visitor information.