Tourist Information Assistants

As a Tourist Information Assistant, you play a crucial role in shaping the visitor experience, ensuring tourists discover the best of the UK. Your expertise not only helps enhance cultural awareness but also drives local economies by promoting attractions, events, and services that make each destination unique.

Tourist Information Assistants

8

Hospitality & Catering

AI IMPACT
AI USED FOR8%moving to53%
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STARTING PAY£18,000 - £22,000
PHYSICAL MOATThe work is hands-on, in the real world. Software alone can't do it.
This job holds up well against AI
AI cannot yet do much of what this job actually involves, and the work is hands-on, in the real world. Software alone can't do it. That is about as safe as careers get right now, though it is still worth learning to use the tools well.

Career progression path

1FIRST STEPJunior Tourist Information AssistantIn this entry-level role, you will assist in providing information to tourists and supporting daily operations at the information centre.£18,000 - £22,000
2GAINING EXPERIENCEMid-level Tourist Information OfficerYou will take on more responsibilities, including managing information resources and leading a small team of assistants.£25,000 - £30,000
3PEAK CAREERSenior Tourist Information ManagerIn this senior role, you will oversee the entire tourist information operation, develop strategies to enhance visitor engagement, and liaise with local stakeholders.£35,000+
There is more than one way in

You do not have to go the university route to get here. There is also a vocational route that skips a degree entirely. Some employers will take you on here with no formal qualifications at all, if you can show you can do the work.